Our Story

Founded in 1997, Creative Kids Brands exploded onto the market with the launch of our first Art Activity line under the house name of “Creative Kids”.

The line ranged from easels to crayons and everything in between. Since then, CK`s offering has expanded to over 12 categories with distribution in over 70 countries globally. Our success and tremendous growth year after year are due to our uncompromising commitment to innovation and quality driven toys.

Creative Kids holds it`s headquarters in New York and maintain offices with a significant presence in Hong Kong, Manchester, Michigan, Shanghai, and Guangzhou. With over 600 people on staff, we all work together with a synchronized cohesive goal: to bring innovative, quality driven products to market.

Creativity at Play™

How We Make Play Time Epic.

We develop toys that develop character. From finger dexterity through personal expression, our imaginative products harness the creativity in every child. By making it our craft to realize the art in everyone, we build an appropriate world of play for every age. Our thoughtful R&D process involves a global mindforce to guide each product from ideation to end development. The result is a catalog of the world’s most inspired toys— and human beings.

By staying true to 5 simple principles, we succeed to harness creativity in all ages, genders, mindsets and socioeconomic environments. As we should.

Create fearlessly

We don't play by old rules, instead bringing genre-bending, often gender - neutral products to market.

Design For People

Our think tank produces multiple brands, each independent, self-sufficient, and true to its target identity.

Retain Loyalty

Product classes feed into one another, growing along with the child inside each of our customers.

Play For Life

Every toy in our ecosystem speaks to an uncompromising commitment to safe, durable, quality playtime.

Go It Together

At 200+ people strong, we are all hands on deck - including dreamers, players, and doers.