Categories: New Releases
STEM 2017

Creative Kids announce expansion to Science by Me’ STEM product range

Leading international toy manufacturer Creative Kids have announced their on-going commitment to their Science, Technology, Engineering and Mathematics (STEM) product ranges for children of all ages and stages, through the expansion of their popular ‘Science by Me’ brand. As a market leader in the toy and STEM based play category, Creative Kids current product suite offers an exciting and innovative range of experiments and activities to inspire the budding Scientist. Future volcanologists can build their own flowing lava volcano whilst aspiring Geologists can hunt for gems, grow their own crystals and learn about minerals and other geological wonders, all through fun and interactive play. Creative, inventive and fun, accessibility to STEM based play ensures children are able to use their imagination and learn new skills, and paves the way for this current generation of inquisitive children to be become the adult inventors and creative leaders of the future. Toys in the STEM category are proven to increase learning and development, encouraging children’s curiosity in the world around them, sparking their interest in how they can not only use the materials in front of them but how they can create, build and problem solve.

Recent research on early STEM education suggested that the earlier parents introduce and expose their children to science, technology, engineering and maths through play, the better. Former Education Secretary John King said: “This work on early STEM experiences is not just about ensuring a strong academic foundation, it’s about the joy that comes in learning about and coming to understand how the world works.” Following the success of Creative Kids’ current suite of products, the brand promise fans that exciting new ranges are set to hit shelves December 2018, just in time for Christmas. Carefully designed to be played alone under adult supervision, in groups with friends, the high quality range promises to inspire young minds and develop their skills at their own pace. And with supporting interactive online play areas with step-by-step instructions, social media communities and competitions, and YouTube tutorials, children get the best of offline and digital worlds. Head of Product Development at Creative Kids, Daniel DeLapa said: “After the huge success of our introductory products in the ‘Science by Me’ range, we’re excited to launch the expanded range to the market. We’ve made it easier than ever for parents and guardians to give their kids in their life the gift of learning, whilst they’re having fun. From safe and secure slime kits to Rock Tumbling fun, kids will be able to get their hands on creating new and exciting things and figuring out how the world around them works, whilst parents will enjoy the increased value of their children’s playtime. It’s smiles all round, and parents can help to want to get involved!”


Notes to editors

1. Photos or interviews available on request.

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