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Creative Kids help children growing up in a digital world get hands on play!

Airmont, NY – February 19, 2016 – International toy creators, Creative Kids-01Creative Kids have responded to a Harris Poll toy survey, which highlights parents concerns about the decline of hands-on creative play in children, as youngsters flock to digital platforms to make, do and create in virtual worlds’ instead.

With children’s development experts encouraging the huge benefits of off-line hands-on play, Creative Kids have given parents a massive boost by introducing supporting digital materials that allows the very best of both worlds. Social media tutorials and youth blogger reviews which help engage with young people, whilst inspiring and driving them offline to get hands-on, and complete their very own fun craft and build projects.

With the best toy creators in the industry developing their toy range, Creative Kids understand the benefits of mum and dad getting involved with arts and craft too, and the poll findings agree. Parents said that creative play with hands-on toys and games allow them to be more involved and bond with their children whilst they create and build – a huge boost for family values in an increasingly busy world.

Dr Gail Gross, Parenting and Education Expert agrees: “It’s imaginative play that helps your child relate to his or her feelings and strong emotions to gain control over their behaviour. Moreover, it is both stress reducing and self soothing, two very important remedial needs of childhood.” She continues: “Arts and crafts materials, building blocks, clay, paints and crayons are all useful tools that allow your child to bring their imagination into the world.”

Creative Kids aim to inspire young people everywhere, from the second they start a projects, to the moment they have that WOW feeling that they created something amazing. Through entertaining, educational and safe toys that kids and parents love, they aim to give children the confidence that they can do everything and anything.

Daniel Delapa, Head of Product Development at Creative Kids says: “Our company was built on putting smiles on children’s faces, through fun, hands on play that gives them pride in themselves and their abilities, at all ages and stages. We recognized that we needed to engage with the kids on-line and inspire them to create and build out-with the digital world. Our supporting YouTube videos, youth blogger outreach program and social media channels help all those creative kids in America to create, build, make and enjoy hands-on play as part of their daily lives. The benefits are huge. Increased wellbeing, developmental benefits and enhanced family values. These are at the core of everything our company does, and parents appreciate it.”

Creative Kids Brands exploded onto the toy market in 1998 with a range of children’s art activity products that helped children express themselves. They now operate in over 40 countries globally, with 600 staff and a diverse product line that suits all ages and stages. With offices in Hong Kong, Manchester UK, Michigan, Shanghai and Guangzhou, and headquarters in New York, Creative Kids tremendous growth and success is due to uncompromising commitment to bringing innovative, quality driven toys to market. Visit their website at